Naslov
Smartphones and mobile applications as tools for grocery shopping

Autori
Knežević, Blaženka ; Delić, Mia ; Kukić, Nenad

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik međunarodne znanstvene konferencije "Perspektive trgovine 2015. : inovacije u maloprodaji hrane" = Proceedings of the the international conference "Trade perspectives 2015 : innovations in food retailing" / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka - Zagreb : Faculty of Economics and Business Zagreb ; Croatian Chamber of Economy, 2015, 164-176

ISBN
978-953-346-016-1

Skup
Međunarodna znanstvena konferencija "Perspektive trgovine 2015. : inovacije u maloprodaji hrane"

Mjesto i datum
Zagreb, Hrvatska, 18.11.2015. - 19.11.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Smartphones ; Mobile applications ; M-commerce ; Grocery shopping

Sažetak
Technology in retail sector progresses rapidly and retailers, in an effort to follow the trends and to create competitive advantage, develop technological solutions in retail to give their customers an unique shopping experience, but also to increase efficiency and reduce operational costs. One of the key directions in the development of innovations is the mobile technology, i.e. mobile commerce within different product categories. Smartphones and mobile applications as shopping tools are being developed at the global level, and retailers are trying to integrate them in the process of buying, or to create a new marketing and sales channel. This paper analyzes the importance of the application of mobile technology in retail, the effects of technology solutions to retailers and directions of technology development in this sector. The paper also highlights the possibilities for the application of smartphones in the purchase process, and perspectives of application of mobile phones and mobile applications when buying groceries. Through examples of retailers, the paper aims to show in which ways smartphones and applications can be used to communicate and purchase online. The paper is based on analysis of secondary data.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA