Naslov
Wine consumer traits

Autori
Meler, Marcel ; Horvat, Đuro ; Kristić, Jelena

Izvornik
Journal of agricultural, food and environmental sciences (1934-7235) 70 (2016), 4; 20-26

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
wine consumers ; wine marketing ; strategy of wine development ; the Republic of Croatia

Sažetak
It is essential to attain solidity inside the triangle: experience – satisfaction – and loyalty of wine consumers. However, for this to be achieved, it is necessary to understand wine consumer traits, which is the central objective of this paper. This paper thus lays out the demographic, socio-economic, and psychological traits of wine consumers, followed by the possible categorisations of wine consumers, and finally, types of wine consumer loyalty.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Biotehnologija, Ekonomija

POVEZANOST RADA