Pregled bibliografske jedinice broj: 786810
Proposal of the Brand Strategy of the Island of Pag in Function of Tourism Development
Proposal of the Brand Strategy of the Island of Pag in Function of Tourism Development // MIC (Management International Conference - Managing sustainable growth - proceedings of the joint international conference organised by University of Primorska, Faculty of Management, Slovenia, Eastern European Economics, USA, and Society for the Study of Emerging Markets, USA / Gomezelj Omerzel, Doris ; Laporšek, Suzana (ur.).
Koper: University of Primorska, Faculty of Management Koper, Slovenia, 2015. str. 481-490 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 786810 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Proposal of the Brand Strategy of the Island of Pag in Function of Tourism Development
Autori
Krajnović, Aleksandra ; Bosna, Jurica ; Bašić, Tanja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
MIC (Management International Conference - Managing sustainable growth - proceedings of the joint international conference organised by University of Primorska, Faculty of Management, Slovenia, Eastern European Economics, USA, and Society for the Study of Emerging Markets, USA
/ Gomezelj Omerzel, Doris ; Laporšek, Suzana - Koper : University of Primorska, Faculty of Management Koper, Slovenia, 2015, 481-490
ISBN
978-961-266-181-6
Skup
MIC (Management International Conference) 2015: Managing Sustainable Growth - Joint International Conference Organised by University of Primorska, Faculty of Management, Slovenia, Eastern European Economics, USA, and Society for the Study of Emerging Markets, USA
Mjesto i datum
Portorož, Slovenija, 28.05.2015. - 30.05.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
branding ; destination management organisation ; master plan ; island of Pag ; tourist destination
Sažetak
By managing the tourism development on Croatian islands on a systematic approach means development of the island’s economy due to its multiplicative effect. In this paper authors deal with proposal of the brand strategy as a specific way of managing the tourism development on the example of the island of Pag. Research has been conducted by the method of interviewing the experts. We find out that brand of the island of Pag doesn’t exist due to the lack of unique master plan and existence of Destination Management Organization of the Island of Pag. Promising is the fact that in practice respondents have a mutual cooperation in promoting the unique island of Pag and are willing to create a brand of the island of Pag. On a conducted based primary research and relevant literature authors generated their own suggestion of a potential brand strategy of the island of Pag in function of tourism development as a guideline for its branding in practice.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Sveučilište u Zadru
