Naslov
Technological innovation in retail

Autori
Perković, Franciska ; Dužević, Ines ; Baković, Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Trade Perspectives 2015: Innovations in Food Retailing / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2015, 19-31

ISBN
978-953-346-016-1

Skup
Trade Perspectives 2015: Innovations in Food Retailing

Mjesto i datum
Zagreb, Hrvatska, 18.11.2015. - 19.11.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
innovation; technological innovation; retail; competitiveness

Sažetak
Innovations are critical for retail sector in order to achieve competitive advantages at continuously evolving market, especially regarding customers' expectations. This paper examines role of innovations in retail, with special focus on technological innovations. Technological innovation in retail is described using case study of the firm that developed innovative method for monitoring customer's behaviour in the store, in order to gather information for management in the decision making process. Using analysis of the firm's documents and interviews with management study showed how technological innovation process in retail is organised and its influence on business results. Results emphasised the fact that technological innovation in retail lead to higher level of customers' satisfaction and increase in sales.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA