Pregled bibliografske jedinice broj: 786540
Search Engine Visibility of National and Regional DMO Websites in Europe
Search Engine Visibility of National and Regional DMO Websites in Europe // The Influence of Tourism on Economic Development / Milenkovski, A (ur.).
Skopje: University of Tourism and Management Skoplje, 2011. str. 767-772 (predavanje, domaća recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 786540 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Search Engine Visibility of National and Regional DMO Websites in Europe
Autori
Slivar, Iva ; Doric, Barbara
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The Influence of Tourism on Economic Development
/ Milenkovski, A - Skopje : University of Tourism and Management Skoplje, 2011, 767-772
Skup
Second International Scientific Congress - Biennale The Influence of Tourism on Economic Development
Mjesto i datum
Skopje, Sjeverna Makedonija, 27.04.2011. - 29.04.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Domaća recenzija
Ključne riječi
visibility; search engine; website; SEO; DMO; internet marketing
Sažetak
Internet marketing for DMOs presents a number of challenges and one of them is the easiness of finding DMO websites on web search engines. High rankings on search engines reflect DMOs effort in SEO (Search Engine Optimisation), an internet marketing strategy used to attract visitors of search engines on websites. The research, conducted in 2010, includes 21 websites of 14 regional and national European DMOs situated on the sea and their positioning on the first three pages of search engine results on Google.co.uk for over 120 general key words destination related. The results indicate that there is still a lot of room for improvement.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
