Pregled bibliografske jedinice broj: 786522
The OTAs Websites: the opinion of Generation Y Leads to Organizational Change
The OTAs Websites: the opinion of Generation Y Leads to Organizational Change // International review of management and business research, 4 (2015), 3; 743-757 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 786522 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The OTAs Websites: the opinion of Generation Y Leads to Organizational Change
Autori
Paulišić, Morena ; Golja, Tea ; Slivar, Iva
Izvornik
International review of management and business research (2307-5953) 4
(2015), 3;
743-757
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Buying Behavior Online; Process Oriented Organization; travel agencies; millennium generation; digital generation
Sažetak
OTA (Online Travel Agencies) are dot.com companies raising revenue from online sales of tourism products - thus their websites are important marketing and sales infrastructure platforms. The goal of the paper was to highlight the characteristics of websites that are more important when buying travel products and to draw attention to common web marketing mistakes of OTAs according to generation Y. The purpose was to highlight the characteristics of websites which are more important when buying travel products and to draw attention to common web marketing mistakes of OTAs according to Generation Y. Authors further suggest process oriented organization as a response in facilitating improved business performance.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Sveučilište Jurja Dobrile u Puli
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- SCI-EXP, SSCI i/ili A&HCI
Uključenost u ostale bibliografske baze podataka::
- ABI/INFORM
