Naslov
The role of marketing mix elements in corporate ethics statements

Autori
Sinčić Ćorić, Dubravka ; Murphy, Patrick ; Brečić, Ružica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
PROCEEDINGS OF THE 6TH EMAC REGIONAL CONFERENCE “Convergence and Divergence in the New Europe: Marketing Challenges and Issues” / Diamantopoulos, A-., Schlegelmilch, B.B., Schuh, A., Wagner, U. - Beč, 2015, 1-7

Skup
6TH EMAC REGIONAL CONFERENCE “Convergence and Divergence in the New Europe: Marketing Challenges and Issues”

Mjesto i datum
Beč, Austrija, 16.09.2015. - 18.09.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Codes of ethics ; Ethics statements ; Values statements ; Marketing ethics

Sažetak
This study analyses the current status of corporate ethics statements, their content and prevalence of marketing mix elements among top 500 European companies. First, companies’ official web sites were searched in order to identify the existence of ethics statements which were analysed by a content analysis procedure. Second, a series of eight in-depth interviews were conducted with managers from large global and multinational companies in Europe. Of all companies reviewed, it was found that only twenty five percent of them have any concrete guidance in their code on the marketing issues. This means that there is a lack of emphasis in the area of marketing within company ethical codes and values statements.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA