Naslov
Process of creation a strategic business unit in corporate entrepreneurship

Autori
Kolaković, Marko ; Mikić, Mihaela ; Felak, Damir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Global Business & Economics Anthology / - : Business & Economics Society International (B&ESI), 2014, 249-259

Skup
24th International Conference, Florence, Italy

Mjesto i datum
Firenca, Italija, 07.07.2014. - 10.07.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate Entrepreneurship; spin off; strategic orientation

Sažetak
This paper provides a comprehensive theoretical overview of corporate entrepreneurship whereby the importance of forming a strategic business unit in modern enterprises was elaborated. In the process of forming a strategic business unit the emphasis is placed on activities related to the establishment of a new company by the parent company, better known as the spin-off. The paper also explains the necessity for the introduction of corporate entrepreneurship as a strategic orientation in companies which operate in today’s unpredictable and turbulent business environment. Moreover, role and importance of strategic business unit formation as strategic option of corporate entrepreneurship process was described, while providing a strategic direction and the proposed model development for forming strategic business unit with the purpose of improving firm’s performance in forestry industry. The contribution of this thesis lays in a better understanding the importance of forming seedlings as a strategic business unit for the business improvement of forestry companies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA