Naslov
Multidimensional Analysis Of The External Environment In The Strategic Networking Process Among Service SMEs In A Lagging Economic Context

Autori
Mikić, Mihaela ; Morić Milovanović, Bojan ; Jelen, Jonathan

Izvornik
The International journal of engineering and science (2319-1805) 3 (2014), 10; 26-35

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
strategic networking ; business performance ; external environment ; service sector ; SMEs ; Croatia

Sažetak
Analogous to market micro structures the purpose of ‘strategic networks’ is to leverage specialization, and their objective is to efficiently allocate transformational resources, and optimize support through information. Unlike the merely opportunistic market interdependencies, however, strategic networks are additionally defined by intentional long-term relationships between firms and other types of participant in the environment through co-opetition and collaboration. The purpose of this paper is to examine the influence of such strategic networking (SN) on firm performance of Croatian service SMEs, one of a dozen small ‘balkanized’, still-transitioning economies resulting of an intense social, political, and economic Central and Eastern European transformation and reconfiguration, particularly pronounced over the span of the last three decades. Financial and non-financial indicators were used in order to more precisely clarify the multidimensional aspect of the SN- performance relationship. The external environment was assessed in terms of turbulence, hostility and dynamism ; furthermore its effect as a moderator was tested. The results yield some significantly new elements necessary for understanding the role of SN for the performance of service SMEs in a developing country.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA