Naslov
Manufacturing Strategies in Selected European Countries

Autori
Prester, Jasna ; Podrug, Najla ; Tipurić, Darko

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Neostrategic Management – An International Perspective on Trends and Challenges

Urednik/ci
Vrdoljak Raguž, Ivona, Podrug, Najla, Jelenc, Lara

Izdavač
Springer

Grad
Heidelberg

Godina
2015

Raspon stranica
173-188

ISBN
978-3-319-18184-4

Ključne riječi
manufacturing strategy, Global Manufacturing Research Group (GMRG), competitive priority

Sažetak
Our contribution to the manufacturing strategy research is to identify the strategic manufacturing practices among manufacturers in selected EU countries, and identify differences, if any, among Croatia, Germany, Hungary, Ireland, Poland and Ukraine. The Global Manufacturing Research Group (GMRG) is an international community of researchers studying the improvement of manufacturing supply chains worldwide and the data was a sub- sample from the Round V GMRG. The multi-focus cluster appeared to compete on all capabilities (but dominantly on quality, cost and delivery and in that order) and may be supporting the cumulative model rather than the trade-off approach which competes on a single competitive priority. This puts additional pressure on manufacturing companies which not only have to provide exceptional quality and reliable delivery, but also at the price that is not significantly higher. These findings suggest that manufacturing strategy needs to be focused at country level rather than as a global perspective with a single dominant model.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA