Naslov
ETHICS AND PHILANTHROPY IN THE FIELD OF CORPORATE SOCIAL RESPONSIBILITY PYRAMID

Autori
Mihaljević, Marija ; Tokić, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH XI / Vladimir Cini, Ph.D., Faculty of Economics in Osijek, Croatia Ulrich Jautz, Ph.D., Pforzheim University, Business School, Germany - Osijek : Josip Juraj Strossmayer University in Osijek, Faculty of Economics in Osijek, Croatia Postgraduate Studies “Management”, Hochschule Pforzheim University, Germany, 2015, 799-807

Skup
Interdisciplinary Management Research XI

Mjesto i datum
Opatija, Hrvatska, 15.05.2015. - 17.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ethics ; philanthropy ; corporate social responsibility ; Carroll’s pyramid of social responsibility

Sažetak
Corporate social responsibility (CSR) is a concept which is based on the orientation of economic subjects for the benefit of the community. CSR has a long and rich tradition of existence and activities but in the Republic of Croatia CSR is still developing. In this article, CSR is seen through Carroll’s pyramid of social responsibility which includes economic, legal, ethical and philanthropic responsibilities of business subjects. Economic and legal responsibilities which are core responsibilities of each business subject are standardized and prescribed/regulated, while the ethical and philanthropic activities are optional and voluntary. The article focuses on the last two components that are lately becoming increasingly important and represent a new philosophy in the modern business. Apart from the importance of applying these newer, less explored responsibilities, the article points to the need of rearranging priorities within the pyramid for the purpose of better implementation of CSR.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA