Naslov
Korporativne vrijednosti i društveno odgovorno poslovanje
(Corporate Values and Corporate Social Responsibility)

Autori
Tafra-Vlahović, Majda ; John, Romana ; Jelčić, Nikol

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Globalisation Challenges and Social-Economic Environment of the EU / Dr. Jasmina Starc - Novo Mesto : Fakulteta za poslovne in upravne vede Novo mesto, 2015, 538-545

ISBN
978-961-6770-32-3

Skup
Globalisation Challenges and Social-Economic Environment of the EU

Mjesto i datum
Novo Mesto, Slovenija, 16.04.2015. - 17.04.2015

Vrsta sudjelovanja
Plenarno

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
korporativni karakter ; korporativne vrijednosti ; povjerenje ; društveno odgovorno poslovanje ; održivost
(corporate character ; corporate values ; trust ; corporate social responsibility ; sustainability)

Sažetak
Companies and institutions today are confronting a rapidly changing environment, shaped by forces as the digital network revolution, reality of the global economy and the rise of a number of new stakeholders. In order for organizations to control their identities and value propositions, they have to face the four key challenges: definition and activation of core values in new ways ; management of integrated, multi-stakeholder relationships ; people empowerment with “new media” skills and tools and conscious building and managing trust. This is the Building Belief Model for Activating Corporate Character and Authentic Advocacy, which had been published as a result of an extensive global research by Arthur W. Page Society in the USA. As a follow up, the model was tested among twenty-five Fortune 50 companies to explore the role of values in developing the corporate character. These results are applied here in a different, national context. Steps to define, activate and align values across their enterprises as outlined by the Arthur W. Page research, are investigated on a sample of five Croatian companies, winners of the Award in Corporate Social Responsibility awarded by the Croatian Chamber of Commerce. It is a qualitative research aiming to map the relation of activating responsible business values and a sustainability- related performance as measured by the corporate responsibility index.

Izvorni jezik
Hrvatski

Znanstvena područja
Informacijske i komunikacijske znanosti

Napomena
Rad na skupu s medjunarodnom recenzijom objavljen u
cjelosti

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