Pregled bibliografske jedinice broj: 782293
Position of wood processing and furniture manufacturing promotion in Croatian media
Position of wood processing and furniture manufacturing promotion in Croatian media // Implementation of Wood Science in Woodworking Sector / Grbac, I. (ur.).
Zagreb: Šumarski fakultet Sveučilišta u Zagrebu, 2015. str. 75-79 (poster, domaća recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 782293 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Position of wood processing and furniture manufacturing promotion in Croatian media
Autori
Dušak, Marko ; Jelačić, Denis ; Zec, Ivan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Implementation of Wood Science in Woodworking Sector
/ Grbac, I. - Zagreb : Šumarski fakultet Sveučilišta u Zagrebu, 2015, 75-79
ISBN
978-953-292-040-6
Skup
Implementation of Wood Science in Woodworking Sector
Mjesto i datum
Zagreb, Hrvatska, 16.10.2015
Vrsta sudjelovanja
Poster
Vrsta recenzije
Domaća recenzija
Ključne riječi
wood sector ; media ; media coverage ; promotion activities ; promotion investments
Sažetak
Wood processing and furniture manufacturing is among the important industrial sectors in Croatia. Its share in Croatian export and in GDP is placing that industrial sector among those which should be part of the national strategy plans. But media coverage of wood processing and furniture manufacturing in Croatia is far behind the promotion of other industrial branches. This paper will give the current situation and trends in promotional activites of wood sector in Croatian media in last 10 years. Also, it will present some ideas on improving that situation according to media share of other highly profiled industrial branches.
Izvorni jezik
Engleski
Znanstvena područja
Drvna tehnologija
POVEZANOST RADA
Projekti:
068-0683446-3510 - Adaptivno upravljanje procesima u proizvodnji proizvoda od drva (Jelačić, Denis, MZOS ) ( CroRIS)
068-0683446-3512 - Modeli povećanja konkurentnosti u izvozu finalnih proizvoda od drva (Motik, Darko, MZOS ) ( CroRIS)
Ustanove:
Fakultet šumarstva i drvne tehnologije
