Naslov
A new approach to developing and optimizing organization strategy based on stochastic quantitative mode of strategic perfomaces

Autori
Hell, Marko ; Ershov, Dmitry

Izvornik
Croatian operational research review (1848-0225) 5 (2014); 67-80

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
strategic management; quantitative model of strategic performance; optimal resource allocation; Monte-Carlo simulation; expert evaluations

Sažetak
This paper presents a highly formalized approach to the strategy formulation and optimization of strategic performance through the proper resource allocation. Stochastic quantitative model of strategic performance (SQMSP) is used in order to evaluate efficiency of the strategy developed. SQMSP follows the theoretical notions of the balanced scorecard (BSC) and strategy map methodologies, initially developed by Kaplan and Norton. Parameters of the SQMSP are suggested to be random variables and be evaluated by experts who give two-point (optimistic and pessimistic values) and three- point (optimistic, most probable and pessimistic values) evaluations. The Monte- Carlo method is used in order to simulate strategic performance. Having been implemented within a computer application and applied to solve the real problem (planning of IT-strategy at the Faculty of Economics, University of Split) the proposed approach demonstrated its high potential as a basis for development of decision support tools related to strategic planning.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

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