Naslov
Location based services: Implications in tourism marketing

Autori
Andrlić, Berislav ; Hak, Mario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of The International Scientific Conference EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP - EEE 2015 / Zorana Nikitović, Đorđe Minkov - Beograd : Faculty of Business Economics and Entrepreneurship Mitropolita Petra 8, 11000 Beograd, 2015, 31-46

ISBN
978-86-6069-115-8

Skup
The International Scientific Conference Employment, Education and Entrepreneurship

Mjesto i datum
Beograd, Srbija, 14.10.2015. - 16.10.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-marketing ; LBS ; tourism ; technology

Sažetak
This paper will analyze the usage of LBS services as a part of mobile marketing. Electronic marketing (e-marketing, telemarketing) you can achieve the company's marketing activities with intensive use of information and communication (Internet) technology. Mobile marketing goes a step further in using information and communication technologies. Location-based services (LBS) are Internet applications that include all marketing services linked to geographical location. This marketing concept is based on the localisation of people, services, objects and all attractions linked to a tourism destination and attraction. With the development of mobile communication, LBS have become a new models of communication and promotion in tourism marketing in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA