Pregled bibliografske jedinice broj: 779931
The role of prosodic features in the analysis of multimodal argumentation
The role of prosodic features in the analysis of multimodal argumentation // Proceedings of the 8th International Conference of the International Society for the Study of Arrgumentation / Garssen, B., Godden, D., Mitchell, G., Snoek Henkemas, F. (ur.).
Amsterdam: Sic Sat, 2014. str. 730-741
CROSBI ID: 779931 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The role of prosodic features in the analysis of multimodal argumentation
Autori
Kišiček, Gabrijela
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Proceedings of the 8th International Conference of the International Society for the Study of Arrgumentation
Urednik/ci
Garssen, B., Godden, D., Mitchell, G., Snoek Henkemas, F.
Izdavač
Sic Sat
Grad
Amsterdam
Godina
2014
Raspon stranica
730-741
ISBN
978-90-361-0450-0
Ključne riječi
argumentation, multimodal discourse, nonverbal communication, prosodic features
Sažetak
: This paper aims to contribute to our understanding of multi-modal argumentation by examining the role of prosodic features in persuasive messages. Standard analyses of advertisements already assign a key role to visuals in understanding, reconstructing and assessing the argument. I present reconstructions of TV commercials that take into account verbal, visual and prosodic components. Because prosodic features are here especially relevant to reinforcing the argumentation, they should not be neglected in argumentation analysis.
Izvorni jezik
Engleski
