Pregled bibliografske jedinice broj: 779353
Using anchor text to improve web page title in process of search engine optimization
Using anchor text to improve web page title in process of search engine optimization // CECIIS Proceedings - Central European Conference on Information and Intelligent Systems 2015 / Tihomir Hunjak, Valentina Kirinić, Mario Konecki (ur.).
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2015. str. 173-176 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 779353 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Using anchor text to improve web page title in process of search engine optimization
Autori
Matošević, Goran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
CECIIS Proceedings - Central European Conference on Information and Intelligent Systems 2015
/ Tihomir Hunjak, Valentina Kirinić, Mario Konecki - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2015, 173-176
Skup
Central European Conference on Information and Intelligent Systems
Mjesto i datum
Varaždin, Hrvatska, 23.09.2015. - 25.09.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Search engine optimization ; web page title ; anchor text ; backlink analysis
Sažetak
Search engine optimization involves “on-page” and “off-page” techniques which webmasters use to improve ranking of web pages in popular search engines. One of main “on-page” ranking factor is page title which search engines display as link in their search results pages. Using keywords in page title is one of most important task of SEO. This paper proposes using top anchor text from backlink analysis to improve page titles of existing web pages. An experiment has been done on DMOZ websites and the results shows that anchor text can be used to improve page titles in process of SEO. This technique can be used to automate SEO process.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
