Naslov
Different Methods of Website Evaluation in Tourism

Autori
Jadrić, Ivana ; Jadrić, Mario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 6th Global Conference on Managing in Recovering Markets, GCMRM 2015 / Alenka Kavkler and Klavdij Logožar - Maribor : Ekonomski fakultet Sveučilišta u Zagrebu, 2015, 327-338

ISBN
978-961-6802-36-9

Skup
GLOBAL Conference on Managing in Recovering Markets

Mjesto i datum
Maribor, Slovenija, 18.05.2015. - 19.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Website Evaluation; Tourism; Counting method; Automated method; User judgment method

Sažetak
Websites in tourism, or more precisely, websites of tourist boards, are one of the promotion channels whose aim is to attract new guests and retain the existing ones. However, these websites are not equally successful in converting their virtual visitors into real guests. In order to evaluate the websites effectiveness, different approaches and methods can be used. Therefore, the aim of this paper is to test three different evaluation methods and inspect their advantages and disadvantages on the example of the websites of Croatian tourist boards. the data were collected by a counting method, an automated method and by a survey method based on the user’s judgment. This approach has enabled the gathering of various subjective and objective indicators needed for the evaluation and comparison of the analysed websites. The results were presented in terms of the quality of the available information, the accessibility of the websites, and the first impressions of the visitors. This has overall demonstrated the advantage of using a combination of the above methods in the evaluation of websites in tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA