Pregled bibliografske jedinice broj: 777242
NATIONAL PARKS’ WEB-BASED COMMUNICATION WITH VISITORS. EVIDENCE FROM PIATRA CRAIULUI NATIONAL PARK IN ROMANIA AND PAKLENICA NATIONAL PARK IN CROATIA
NATIONAL PARKS’ WEB-BASED COMMUNICATION WITH VISITORS. EVIDENCE FROM PIATRA CRAIULUI NATIONAL PARK IN ROMANIA AND PAKLENICA NATIONAL PARK IN CROATIA // Bulletin of the Transilvania University of Brasov, 7 (2014), 2; 139-150 (podatak o recenziji nije dostupan, članak, ostalo)
CROSBI ID: 777242 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
NATIONAL PARKS’ WEB-BASED COMMUNICATION WITH VISITORS. EVIDENCE FROM PIATRA CRAIULUI NATIONAL PARK IN ROMANIA AND PAKLENICA NATIONAL PARK IN CROATIA
Autori
Nechita, Florin ; Lozo, Ivana ; Candrea, Adina
Izvornik
Bulletin of the Transilvania University of Brasov (2066-7701) 7
(2014), 2;
139-150
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, ostalo
Ključne riječi
national parks ; information and communication technologies ; webpage
Sažetak
Due to the advance of modern information and communication technologies (ICT), communication processes are strongly linked to the use of Web 2.0 tools. This offers unique and innovative opportunities for information and communication work for protected areas. Considering this trend, the aim of the present article is to analyze and compare the web-based communication of two national parks: Piatra Craiului National Park (PCNP) in Romania and Paklenica National Park (PNP) in Croatia. Based on previous studies, 36 variables were used for the evaluation of the two national parks’ websites, grouped in five categories: 1) Tourism details and travel aids ; 2) Visual, textual information and presentation style ; 3) Navigation and interactivity ; 4) Advertising ; 5) Social media. Findings can be helpful for the managers of the two national parks in order to optimize their websites and improve their effectiveness.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
