Naslov
Corporate Social Responsibility and Financial Sustainability

Autori
Miljenović, Dejan ; Maradin, Dario ; Prohaska, Zdenko

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Economic Policy Today: Political Rhetoric or a True Reform

Urednik/ci
Krtalić, Sandra ; Drejerska, Nina

Izdavač
Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli

Grad
Pula

Godina
2015

Raspon stranica
321-354

ISBN
978-953-7498-98-6

Ključne riječi
corporate social responsibility (CSR), sustainability, financial strategy, crisis, business cycles

Sažetak
Many determinants and concepts of corporate governance, such as Corporate Social Responsibility (CSR), were primarily developed and intended for achieving higher business efficiency. The final expression of such efficiency is overall business result represented by different financial categories. Those categories are usually planned within the company financial strategy and they should be in alignment with a company declared CSR policies. However, it is usually understood that concept of CSR refers only to issues such as global scale sustainable development or developing acceptable green models of business growth. Such understanding is often extremely superficial and it doesn’t respect the importance of CSR when setting crucial financial goals and strategies. This claim is based on the exclusivity of a CSR as a concept of balancing financial, ecological and social aspects of doing business. Defined as such, CSR can be a strong management tool for achieving diversified business impacts, especially sustainable financial results. The purpose of this paper is to analyze basic premises and possibilities of aligning CSR policies that can be used when developing contemporary financial strategy of a company.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Poglavlje u monografiji za doktorski studij, Fakultet ekonomije i turizma "dr. Mijo Mirković", Pula, Sveučilište Jurja Dobrile u Puli.

POVEZANOST RADA