Naslov
Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci
(Analysis of advertising for food products aimed at children)

Autori
Ivančić, Ana Lana

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, preddiplomski

Fakultet
Prehrambeno-biotehnološki fakultet

Mjesto
Zagreb

Datum
09.09

Godina
2015

Stranica
35

Mentor
Šatalić, Zvonimir

Ključne riječi
brza hrana; djeca; reklame; nutritivna gustoća; energetska gustoća
(fast food; children; advertising; nutrient density; energy density)

Sažetak
The aim of this study was to determine the number and quality of advertisements for food products intended for children that appear in various media: 1) television (national and commercial), 2) newspapers (daily newspapers, specialized magazines for mothers and magazines of general content), and the 3) Internet portals (general and specialized content). In the specialized bimonthly magazines for mothers there is only 2.4% of advertising for milk and milk products, and 17.7% for dehydrated baby food that is not cooked before use. In magazine of general content prevailed advertisements for meat (3.7%) and confectionery products (2.6%). On national television the most advertised products are soft drinks (17.7) and water (41.2%), while on the commercial television morning program there were not advertising of food products for children. At a specialized Internet portal prevailed advertisements for dehydrated baby food that is not cooked before use. Current situation regarding food advertisement for children at various media could be improved by following advice provided by the World Health Organization.

Izvorni jezik
Hrvatski

Znanstvena područja
Prehrambena tehnologija

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