Naslov
Paradigm of Digital Communication: The Potential of Multiple Science Script

Autori
Horvat, Jasna ; Mijoč, Josipa ; Tomašević, Nives

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
4. Međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske - vizija i razvoj / Mašek Tonković, Anka - Osijek : Sveučilište Josipa Jurja Strossmayera u Osijeku, 2015, 325-340

Skup
4. Međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske - vizija i razvoj

Mjesto i datum
Osijek, Hrvatska, 21.05.2015. - 23.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Glagolitic script; media; mediamatics; information age; communication; emoticons; product of cultural industry

Sažetak
The information age is characterized by interactivity in the production and consumption of digital information, leading to the dominance of interactive media, which have been developing at an increasingly high speed and introducing new communication rules, strategies and routines. Due to fast exchange of information, massages have become shorter and new communication signs have been developed (e.g. emoticons), thus making communication even faster. By designating the Glagolitic script as intangible cultural heritage (Decision of the Ministry of Culture dated 7 February 2014), it officially became the medium of “other media”, i.e. the source of creative ideas for both science and art. Based on the above, the authors of this paper examine the semiotic potential of the Glagolitic script categorising it: a) as the potential of the script which conveyed three messages (graphemic, numeric and symbolic) with a single sign, b) as the potential of the script, which, in itself, is “the script with a message” (of Christianity). The authors have proposed the hypothesis that the Glagolitic script holds a certain media potential that could be interesting to the modern media as a source of new cultural products (literature, music, movies, etc.) or a source of communication experiences for introducing new digital media communication trends. The aim of this paper is to identify the characteristics of the Glagolitic script, as intangible cultural heritage, on which the information age media (and thus communication) can rely as a source.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

Napomena
Indexed in: Web of Science (Thomson Reuters), EBSCOhost, EconPapers,

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