Naslov
Application of the coorientation theory on communication problems in international relations: the case of Slovenia and Croatia

Autori
Tkalac Verčič, Ana ; Verčič, Dejan ; Laco, Kristina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Skup
11th BledCom: New concepts and technologies for public relations, public affairs and corporate communication

Mjesto i datum
Bled, Slovenija, 02.07.2004. - 04.07.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
public relations; coorientation theory; Croatia; Slovenia

Sažetak
In this paper, we questioned the possibility of applying the coorientational theory in researching the communication behavior between the “general” publics of two nations, Slovenian and Croatian. We used these findings to offer practical advice on solving the potential communication problems. The research had two primar y objectives. First, the attitudes towards specific issues relevant for international relations between the publics of the two nations were compared. The coorientation model was used to examine the degree of agreement between the Slovenian and Croatian public ; the accuracy of the predictions of one side about the views of the other side, and vice versa ; and the degree of congruency between the views of one side and the responses that the mentioned side predicted for the other side. Second, we tried to compare perceptions of both publics, Slovenian and Croatian, about the level and direction of media presentation of each of the countries, to the real media coverage, by using content analysis.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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