Pregled bibliografske jedinice broj: 763308
The Role Of New Media in Reputation Management: What's the Price of Ignorance?
The Role Of New Media in Reputation Management: What's the Price of Ignorance? // 16th Annual International Public Relations Research Conference: Exploring the Strategic Use of New Media's Impact of Change Management And Risk in Theory and Practice
Coral Gables (FL), 2013. str. 531-541 (predavanje, nije recenziran, cjeloviti rad (in extenso), znanstveni)
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Naslov
The Role Of New Media in Reputation Management: What's the Price of Ignorance?
Autori
Tkalav Verčič, Ana ; Verčič Dejan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
16th Annual International Public Relations Research Conference: Exploring the Strategic Use of New Media's Impact of Change Management And Risk in Theory and Practice
/ - Coral Gables (FL), 2013, 531-541
Skup
16th Annual International Public Relations Research Conference
Mjesto i datum
Miami (FL), Sjedinjene Američke Države, 06.03.2013. - 10.03.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Nije recenziran
Ključne riječi
media preferences; students
Sažetak
This paper focuses on the assessment of students attitudes towards both existing media channels and new communication media, both in their "private" and "university" life. The main question is: What media preferences do students have regarding formal information about their university and are these media preferences the same as in their informal, social communication?
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
