Pregled bibliografske jedinice broj: 763306
Looking for digital in public relations
Looking for digital in public relations // Public relations review, 41 (2015), 2; 142-152 doi:10.1016/j.pubrev.2014.12.002 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 763306 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Looking for digital in public relations
Autori
Verčič, Dejan ; Tkalac Verčič, Ana ; Sriramesh, Krishnamurthy
Izvornik
Public relations review (0363-8111) 41
(2015), 2;
142-152
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Public relations; Digital communication; Mobile media; Social media; Millennials; Systematic
Sažetak
The purpose of this study was to review the growth of the body of knowledge on the nexus between public relations and ICTs, and digital, social and mobile (DSM) media. We also sought to assess whether these “new” media had induced the body of knowledge to redefine the term public and whether these media had induced us to think differently with regard to the rules of engagement with these publics. Our review of over 35 years of articles in the Public Relations Review that discussed ICTs and DSM media revealed a lop-sided growth of the field. But the focus has almost exclusively been on using these media as “tools” for purposes of media relations with negligent study of DSM media stakeholders and publics. Issues of the Digital Divide and Privacy are absent, while amalgamation of public relations, advertising and journalism in DSM media is overlooked.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
S.I.: Digital Publics.
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb,
Sveučilište u Zagrebu
Profili:
Ana Tkalac Verčič
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
