Pregled bibliografske jedinice broj: 763276
Public relations, marketing and marketing communications – the relationship of three business functions in a transitional economy
Public relations, marketing and marketing communications – the relationship of three business functions in a transitional economy // Proceedings Fourth International Conference on Enterprise in Transition
Split, Hrvatska, 2001. str. 126-128 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 763276 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Public relations, marketing and marketing communications – the relationship of three business functions in a transitional economy
Autori
Tkalac, Ana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings Fourth International Conference on Enterprise in Transition
/ - , 2001, 126-128
ISBN
953602439X
Skup
International Conference on Enterprise in Transition
Mjesto i datum
Split, Hrvatska, 24.05.2001. - 26.05.2001
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
public relations; marketing; marketing communication; transitional economy
Sažetak
This paper discuses public relations, marketing and marketing communications and the relationship of these three business functions in a transitional economy.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
