Pregled bibliografske jedinice broj: 763271
Reputation as matching identities and images: a comparative measurement
Reputation as matching identities and images: a comparative measurement // 11th International Conference on Corporate and Marketing Communications: Contemporary issues in corporate and marketing communications: towards a socially responsible future / Podnar, K. ; Jančič, Z. (ur.).
Ljubljana, Slovenija, 2006. str. 57-62 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Reputation as matching identities and images: a comparative measurement
Autori
Tkalac Verčič, Ana ; Verčič, Dejan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
11th International Conference on Corporate and Marketing Communications: Contemporary issues in corporate and marketing communications: towards a socially responsible future
/ Podnar, K. ; Jančič, Z. - , 2006, 57-62
Skup
The 11th International Conference on Corporate and Marketing Communications
Mjesto i datum
Ljubljana, Slovenija, 21.04.2006. - 22.04.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
reputation; identities; image
Sažetak
This paper discusses reputation as matching identities and images: a comparative measurement.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
