Naslov
Internal communication: Definition, parameters, and the future

Autori
Tkalac Verčič, Ana ; Verčič, Dejan ; Sriramesh, Krishnamurthy

Izvornik
Public relations review (0363-8111) 38 (2012), 2; 223-230

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Internal communication

Sažetak
As an organizational function, internal communication is gaining in importance, meriting a special issue on the topic. This importance is evident in many recent efforts among practitioners in Europe and the US to seek recognition of this field as an independent domain. Scholarship on internal communication has not kept pace with these initiatives. This introduction to the special issue addresses several key issues related to this topic and presents findings from a Delphi study of the leaders of European associations on internal communication. Results of the study are fuzzy: respondents see internal communication as interdisciplinary management function integrating elements of human resources management, communication and marketing, but at the same time they see it primarily as a part of the organization's communication function that is simultaneously managerial and technical. However, they contend that internal communication is an independent research field.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
S.I.: Strategically Managing International Communication in the 21st Century.

POVEZANOST RADA