Pregled bibliografske jedinice broj: 762365
Digital natives and social media
Digital natives and social media // Public relations review, 39 (2013), 5; 600-602 doi:10.1016/j.pubrev.2013.08.008 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 762365 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Digital natives and social media
Autori
Tkalac Verčič, Ana ; Verčič, Dejan
Izvornik
Public relations review (0363-8111) 39
(2013), 5;
600-602
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Digital natives; digital technologies; digital media
Sažetak
Digital natives (also known as “Generation Y” and “Millennials”), a generation born during of after introduction of digital technologies, 1980s and after, have mixed preferences for media use in personal and professional lives. A study by Friedl and Tkalac Verčič (2011) showed that even though digital natives prefer digital media in their personal lives, this is not necessarily reflected in their business lives. This study addressing preferences of “traditional” vs. “the new media” in a university setting found an opposite result.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
