Naslov
SWOT analysis of battery industry in the Republic of Croatia

Autori
Miloloža, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research IX / Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2013, 285-295

Skup
Interdisciplinary management research

Mjesto i datum
Opatija, Hrvatska, 10.05.2013. - 12.05.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
battery industry; competitiveness; Republic of Croatia; SWOT analysis

Sažetak
One of the main components in a motor vehicle, without which the vehicle can not be started, nor be in operation, is the battery, or that in the academic literature is called, a starter batteryor start – light - ignition battery (SLI), in Croatia usually called acumulator. e subject of this paper is the development of battery industry, while the paper focuses on the only company of this industry in Croatia, the company Munja, Inc..  e main goal of this paper is to analyze strengths, weaknesses, opportunities and threats of battery industry.To achieve this goal, the paper argues the possibilities and directions of development of battery industry and on this basis analyzes the strengths, weaknesses, opportunities and threats of companyMunja, Inc.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA