Pregled bibliografske jedinice broj: 761660
CREATING A PUBLIC IMAGE OF CROATIAN PUBLIC LIBRARIES IN WEB 2.0 ENVIRONMENT
CREATING A PUBLIC IMAGE OF CROATIAN PUBLIC LIBRARIES IN WEB 2.0 ENVIRONMENT // DAAAM INTERNATIONAL SCIENTIFIC BOOK 2014 / Katalinić Branko (ur.).
Beč: DAAAM International Vienna, 2014. str. 323-338
CROSBI ID: 761660 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
CREATING A PUBLIC IMAGE OF CROATIAN PUBLIC LIBRARIES IN WEB 2.0 ENVIRONMENT
Autori
Pavelin, Goran ; Mlinac, Franjo
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
DAAAM INTERNATIONAL SCIENTIFIC BOOK 2014
Urednik/ci
Katalinić Branko
Izdavač
DAAAM International Vienna
Grad
Beč
Godina
2014
Raspon stranica
323-338
ISBN
978-3-901509-98-8
Ključne riječi
libraries, image, web 2.0, public relations,
Sažetak
This paper presents important information about the operations of nonprofit organizations in the online Web 2.0 technology environment with a focus on public libraries. Explained are techniques that any organization can apply in the development and brand management, communication with the widest and target audiences, models of public relations, shaping of public will, the use of Web 2.0 technologies, applications, tools and the concept of Library 2.0, all in order to create a positive public image of the library in the Web 2.0 environment. Scientific research has established that Croatian public libraries are still not fully adapted to demands of modern technological environment, but some of them are certainly on track to rise towards the ideal of Library 2.0, completely transformed library open to its customers as partners and together with them able to justify their existence and provide funds from various sources for their work.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
Napomena
DOI: 10.2507/daaam.scibook.2014.26. URL: http://www.daaam.info/Downloads/Pdfs/science_books_pdfs/2014/Sc_Book_2014-026.pdf
