Pregled bibliografske jedinice broj: 7610
The importance, role and marketing of the non-profit sector in an economy in transition
The importance, role and marketing of the non-profit sector in an economy in transition // Enterprise in transition : proceedings / Goić, Srećko (ur.).
Split: DAAAM International Vienna, 1997. str. 640-644 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 7610 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The importance, role and marketing of the non-profit sector in an economy in transition
Autori
Leko, Mirna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Enterprise in transition : proceedings
/ Goić, Srećko - Split : DAAAM International Vienna, 1997, 640-644
Skup
Second International Conference on Enterprise in Transition
Mjesto i datum
Brela, Hrvatska; Split, Hrvatska, 22.05.1997. - 24.05.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
X
Sažetak
The purpose of this paper is to define the importance, role and marketing concepts for further promotion and development of the non-profit sector in an economy in transition. Three sectors ofthe economy: government, for-profit and non-profit are compared and existing marketing concepts in the developed democratic world and their applicability to the economics in transition is analysed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
