Pregled bibliografske jedinice broj: 76098
Web as Communication and Distribution Channel for Biggest Selling Companies in Croatia
Web as Communication and Distribution Channel for Biggest Selling Companies in Croatia // Proceedings of the 24th International Conference on Information Technology Interfaces / Glavinić, Vlado; Hljuz Dobrić, Vesna; Šimić, Diana (ur.).
Zagreb: Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2002. str. 357-374 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Web as Communication and Distribution Channel for Biggest Selling Companies in Croatia
Autori
Knežević, Blaženka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 24th International Conference on Information Technology Interfaces
/ Glavinić, Vlado; Hljuz Dobrić, Vesna; Šimić, Diana - Zagreb : Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2002, 357-374
Skup
24th International Conference on Information Technology Interfaces
Mjesto i datum
Cavtat, Hrvatska, 24.06.2002. - 27.06.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
web; e-commerce; Croatia; selling company; communication
(e-commerce; Croatia; selling company; communication)
Sažetak
The role of the Web in business
processes is determined by the strategic
positioning of the Web site in overall business
strategy of a company. The complexity and
content of the Web site is developing as the
usage of the Web for running a business is
increasing.
This paper discusses how the biggest
Croatian selling companies use the Web as a
communication and distribution channel. The
paper is based on the findings of a Web analysis
that was conducted in October 2001.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
