Pregled bibliografske jedinice broj: 759684
THE ROLE OF FUNCTIONAL FRUIT JUICE BRAND IN MAKING A PURCHASE DECISION
THE ROLE OF FUNCTIONAL FRUIT JUICE BRAND IN MAKING A PURCHASE DECISION // Marketing in a Dynamic Envinronment – Academic and Practical Insights, 2013 / Grbac Bruno ; Lončarić, Dina ; Dlačić, Jasmina (ur.).
Rijeka: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2013. str. 466-480
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Naslov
THE ROLE OF FUNCTIONAL FRUIT JUICE BRAND IN MAKING A PURCHASE DECISION
Autori
Zavišić, Željka ; Šipić, Neven
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Marketing in a Dynamic Envinronment – Academic and Practical Insights, 2013
Urednik/ci
Grbac Bruno ; Lončarić, Dina ; Dlačić, Jasmina
Izdavač
Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
Grad
Rijeka
Godina
2013
Raspon stranica
466-480
ISBN
978-953-7842-18-5
Ključne riječi
Fruit juice, Brand, Consumers, Purchase
Sažetak
Examples of functional foods can be found in almost every food category, as well as in fruit juices. Development of these products is complex, expensive and risky, having in mind numerous specific demands that need to be met. Brand management is becoming an even more important evaluating product selection criterion. Brand is key in creating desired brand image, and globally, product selection is basically brand selection
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Visoka poslovna škola s pravom javnosti
