Naslov
Cultural resources as a factor of tourism development of rural Istria

Autori
Kovačić, Mirjana ; Bošković, Desimir ; Jugović, Alen ;

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Of the 34 th International Conference on Organizational Science Development / Aleš Novak, Bjorn Paape - Kranj : Moderna organizacija, 2015, 519-527

ISBN
978-961-232-280-9

Skup
34th International Conference on Organizational Science Development

Mjesto i datum
Portorož, Slovenija, 25.03.2015. - 27.03.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
culture; resources; heritage; tourism; development; offering; marketing

Sažetak
Current and prospective tourists make their decisions about the choice of a tourist destination depending on whether the destination’s offering meets their needs and wants and is capable of providing them with an unforgettable experience. The primary motivation of tourists who choose a rural destination is their desire to get to know the local culture, to establish contact with the local people, and to learn about national folklore, gastronomy, crafts and customs, festivals, museums, galleries and other cultural and historical monuments. Because of this, many destinations are faced with the problem of how to increase the value of their overall tourism offering. Today the preferred rural destinations on the tourist market are the ones whose offerings allow tourists to engage in a variety of activities, which cultivate their own tradition and are constantly adapting their offerings to the needs, interests, motivations and behaviour of tourists. The purpose of this paper is to identify the motivations of modern tourists in globalization conditions, based on surveys conducted in 2012 and 2013 in Istria. The paper aims to determine the extent to which cultural resources in the rural part of Istria affect demand. The authors’ specific aim is to put forward proposals as to what kind of cultural product should be developed and offered to the market to attract more visitors to the destination.

Izvorni jezik
Engleski

POVEZANOST RADA