Naslov
The model of system for marketing promotion based on user location

Autori
Peraković, Dragan ; Jovović, Ivan ; Sobota, Darko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings in Conference of Informatics and Management Sciences / Ing. Michal Mokrys ; Ing. Stefan Badura, Ph.D. - Žilina : EDIS - Publishing Institution of the University of Žilina, 2015

ISBN
978-80-554-1002-9

Skup
The 4th International Virtual Conference, ICTIC 2015

Mjesto i datum
Žilina, Slovačka, 23.03.2015. - 27.03.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
location based services; marketing; information and communication system; mobile application

Sažetak
Location-based services with the proper application are the powerful marketing tool, which allows direct advertising and searching based on the current location of the user in real time. Location-based system, called Shopping City, is a system, which would allow the movable user (in this case the buyer) to be able to select the desired information and transparent delivery and display of the content on the terminal, and to the suppliers of the product or services direct advertising upon request of the customer or consumer. The system easily connects supply and demand in a particular area of only those products and services, which at the time the user wants and needs. As a result, the system would in a simple and stylish way shorten the search time of a selected product or service, and would allow the supplier with direct marketing to target customers.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

POVEZANOST RADA