Naslov
Global Marketing in preservation of natural resources in specialised segments of Tourism in Croatia

Autori
Šerić, Neven

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
First European yacht tourism congress Rogoznica, may 2002. godine / Markovina Roko, Beroš Slobodan - Rogoznica : Hrvatsko Švicarsko društvo Split, 2002, 15-25

ISBN
953-6921-03-0

Skup
First European yacht tourism congress

Mjesto i datum
Rogoznica, Hrvatska, 05.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
Global; Marketing; Natural; Resources; Ecotourism

Sažetak
The natural resources of Croatia, which seem to be the only prospective basis for Croatia’s joining the European Community, have been lately rather jeopardized by various direct and indirect unsystematic economic activities. This paper deals with the natural resources of the Croatian Adriatic coast brought to the point when their exploitation is being turned into their devastation due to an unsystematic development of economic activities in the spheres both of mass and nautical tourism. As the result of such a process, Croatia may be faced with total loss of its recognizable identity, unable to find an optimal market position within European Community and it might be relegated to a marginal status of any prospective economic integration. The globalization process, which is being carried out in all transition countries, must be distinguished from its consequences, particularly in the segments of mass and nautical tourism of the country with rather small territory and with small population. Global marketing, as a corrective instrument in a scientific approach, can identify some acceptable segments of development that may ensure an adequate conservation of the natural resources of Croatia in the long run.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Znanstvena konferencija s međunarodnim sudjelovanjem

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