Naslov
Business intelligence – platform for management strategy in cruise supply chain

Autori
Šerić, Neven ; Luetić, Ante

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
3rd International Cruise conference, Dubrovnik 16- 18 may 2011., Proceedings 3rd International Cruise Conference: Cruise & society – the other side of growth 2011. / - Dubrovnik : CAAS Dubrovnik, University of Zagreb CRS Croatia Germany, 2011, 131-146

ISBN
978-953-56911-0-5

Skup
3rd International Cruise conference, Dubrovnik 16- 18 may 2011., Proceedings 3rd International Cruise Conference: Cruise & society – the other side of growth 2011.

Mjesto i datum
Dubrovnik, Hrvatska, 16.05.2011. - 18.05.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Business; Intelligence; Strategym Cruise; Supply; Chain

Sažetak
Dynamics and unpredictability of business changes, pressure on demands for lower prices and increased service levels, as well as global relationships, determine modern cruise sector business. Market competition present in this area assumes features of exceptional complexity irrespective of whether the causes have been the results of safety, political, natural, social or economic factors. The complexity of these relations is additionally intensified by the fact that a highly competitive sector is in question. Supply business has become more important day by day and this has resulted in a conceptual shift from an internal activity as a business support towards a strategic process that results in the addition of a new value. To that extent the cruise supply chain should be considered as a certain form of a superorganisational set consisting of a cruise company with its business partners, participants in the supply chain. In addition to available resources and economic potential, timely and accurate information and the resulting insight become a dominant resource for the management decision making on all cruise company business levels – this is actually enabled by the application of business intelligence. Contrary to the traditional approach to value chain model that treats information as a stimulating element, business intelligence proceeds from the presumption that the information is a resource that creates new, additional value. Considering that business efficiency of a modern enterprise depends on its interaction with suppliers and customers, competitiveness and efficiency should be considered in a broad view. Management in cruise supply chain becomes more and more the management of information, especially when it is viewed thru the prism of full orientation towards the meeting of customer’s needs. The application of the business intelligence concept in the management in the supply chain enables the cruise company to efficiently measure, supervise, forecast and control all the processes that make its chain. Considering that the aim is to make better business decisions more quickly, it is necessary to shorten total decision-making time, but also increase, within that time, the time necessary for consideration and selection of decisions with the decrease of time necessary for the collection and analysis of information – all these business intelligence actually enables. This paper is aimed at presenting a model for more efficient decision making in the cruising company supply chains on the basis of business intelligence concept.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Međunarodna znanstvena konferencija - Zbornik s međunarodnom recenzijom

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