Naslov
Značenje i važnost elektroničke trgovine u suvremenom gospodarstvu
(The meaning and importance of electronic commerce in modern economy)

Autori
Kovač, Ivan ; Bradarić, Antonia

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik međunarodne znanstvene konferencije Perspektive trgovine 2014. : ljudi, tehnologija, znanje = Proceedings of The International Scientific Conference on Trade Perspectives : People, technology, knowledge / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka - Zagreb, 2014, 320-335

ISBN
978-953-346-004-8

Skup
The International Scientific Conference on Trade Perspectives : People, technology, knowledge

Mjesto i datum
Zagreb, Hrvatska, 19.11.2014. - 20.11.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
elektronička trgovina ; konkurentska prednost ; ekonomska kriza ; važni faktori uspjeha
(electronic commerce ; competitive advantage ; economic crisis ; critical success factors)

Sažetak
The purpose of this paper is to display the detailed review of the recent literature which analyzes and processes with various aspects the phenomenon of electronic commerce, its potential, opportunities and chances to business subjects and overall economy of countries. There are also analyzed the changes that electronic commerce brought in modern business environment characterized by fierce competition and constant dynamics. Whereas the creation and maintenance of competitive advantage as a strong motive to engage in processes of electronic commerce, the paper addresses the specific benefits of e-commerce compared to traditional trade, analyzing the importance of many benefits of electronic commerce for companies with and without strategic e- commerce. E-commerce can be used as strategy in times of crisis, primarily because it increases efficiency and reduces costs. Therefore, this paper analyzes how can e-commerce increase competitiveness and become more resilent to the negative effects of the crisis. What is the secret of successful business practice of enterprises that are trading over the Internet and which critical success factors and to what extend affect the final result, are some of the questions processed in this paper.

Izvorni jezik
Engleski

Napomena
Perspektive trgovine 2014. [Elektronička građa] :

POVEZANOST RADA