Naslov
Communicating with customers through websites - example of leading companies in Croatia

Autori
Gregurec, Iva ; Vranešević, Tihomir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2014 M-Sphere, Book of Papers / Vranešević, Tihomir - Zagreb : Accent Press, 2014, 382-385

ISBN
978-953-7930-06-6

Skup
3rd International M-Sphere Conference For Multidisciplinarity in Science and Business

Mjesto i datum
Zadar, Hrvatska, 02.10.2014. - 04.10.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication; customer; Internet; websites; leading companies

Sažetak
Although the Internet was originally developed for governmental and educational purposes, its marketing potential was observed at the outset, and today Internet has become one of the most significant and the greatest marketing tools for the global market in this revolutionary period. Role of Internet as marketing tool is growing every day, thus changing the direction of marketing, especially communication because it facilitates companies to identify and reach potential customers much easier and more accurate. Also, advances in information technology, provide companies new opportunities to communicate with their customers, and also to better understand their customer preferences. Today, in a time of crisis, every company knows how important it is for them to communicate with their customers through various Internet tools. One of the most important Internet tool to communicate with customers are companies’ websites, and the reasons for this may be low cost and communication with customers who are always active and online. The aim of this paper is to find out how often and in what way leading companies on the Croatian market communicate with customers through their website. This paper provides theoretical review of the websites as communication tool. It offers a big picture view of the current state of using websites by leading companies on Croatian market. Paper and shown results can be beneficial for marketing experts, as well as for companies and their customers

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA