Pregled bibliografske jedinice broj: 752814
The importance of identity in creating the national tourism supply
The importance of identity in creating the national tourism supply // 3nd International Conference Vallis Aurea proceeidings
Požega: Veleučilište u Požegi ; DAAAM International Vienna, 2012. str. 933-937 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 752814 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The importance of identity in creating the national tourism supply
Autori
Šerić, Neven ; Petričević, Duje ; Maljić, Vinko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
3nd International Conference Vallis Aurea proceeidings
/ - Požega : Veleučilište u Požegi ; DAAAM International Vienna, 2012, 933-937
ISBN
978-3-901509-78-0
Skup
3nd International Conference Vallis Aurea
Mjesto i datum
Požega, Hrvatska, 11.10.2012. - 12.10.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Identity; image; tourism; specialization; brand
Sažetak
The national identity that aspires at achieving an effective touristic valorisation represents an efficient groundwork for the creation of highly specialized tourism products offered throughout the entire year, as well as the diversified tourism image. Consequently, the elaboration of a model that focuses on managing national identity is highly recommended, with the ultimate goal of creating a recognised tourism image and the distinguished national tourism brand.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Konferencija ranga A1
