Naslov
CASE STUDY: USING SOCIAL MEDIA TO PROMOTE ACADEMIC RESEARCH

Autori
Gregory T. Hales, Nathan J. Price, Jurica Seva, Stephen Elliott

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
IGIP'2011 FORMING INTERNATIONAL ENGINEERS FOR THE INFORMATION SOCIETY / - , 2011, 116-119

Skup
XL IGIP International Symposium on Engineering Education

Mjesto i datum
Santos, Brazil, 27.03.2011. - 30.03.2011

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Social Media; Viral Marketing; Engagement Strategy; Biometrics

Sažetak
The increasing role of social media in creating/consuming information has been recognized as a marketing tool to promote a specific need. The Biometric Standards, Performance and Assurance (BSPA) Laboratory at Purdue University implemented social networking sites as a way to promote their research activities and attract prospective students and biometric industry professionals. With that in mind, they have created accounts on and started using Twitter, LinkedIn and SlideShare. Data about site referrals to the BSPA Laboratory homepage, gathered using Google Analytics, will be used to analyze the effects (if any) social networking sites have in promotional activities and increase interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Gathered data will show the differences in unique visitors before and after becoming active in social networks and will show data linking specific social networks with an effect.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA