Naslov
No Oil Surfin' for Surf'n'Fries: Oil-Free Fries Conquering the Global Markets, Croatia

Autori
Jakominić Marot, Nataša ; Skočanić, Maja ; Klarin, Ivana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
SLIM Ideas to Market - Case Studies

Urednik/ci
Shorley, Jennie ; Williams, John

Izdavač
Manchester Metropolitan University

Grad
Manchester

Godina
2014

Raspon stranica
73-88

ISBN
978-953-346-001-7

Ključne riječi
innovation, IP protection, Surf'n'Fries

Sažetak
This case study aims to present the successful story of the brand Surf'n'Fries developed by the company Mare Altum Ltd, based in Rijeka, Croatia. The concept of the brand is built around specialised shops offering high-quality French fries. The company has built an innovative business model, exploring a unique method of production and packaging for French fries, with a protected visual identity. The company's two owners began their journey in 2008, when they established their first brand Surf'n'Fries, protecting the French fries packaging and continued their journey with Surf'n'Fries franchises in both Croatia and internationally. They have used professional legal support for the management of their innovative product. Altogether, the company's innovations are interlinked into Surf'n'Fries fries production, serving and packaging. The brand owes its uniqueness to the three innovations developed either within the company or in partnership with other specialised companies. The curved shape is given to French fry by using a specially designed knife, patented by one of the companies partners. It’s unique shape allows for optimal frying and achieves the best taste for every single piece of potato. Secondly, cut potatoes are fried oil-free in a specially designed oven, which circulates hot air, instead of deep-frying in hot oil. This process gives healthier fries without compromising on taste. The company's Swedish partner protected their specialised oven, which was developed jointly between the two organisations. The third innovation of this brand is a specially designed multi-functional packaging, protected by the company itself, which allows the customer to hold French fries, 2 dips and a cup at the same time with a single hand, leaving the other hand free. Surf'n'Fries success is based on enthusiasm, partnership along the supply chain and an innovative business model for a very common side dish, French fries.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA