Naslov
Critical factors of the maritime yachting tourism experience: An impact-asymmetry analysis of principal components

Autori
Mikulić, Josip ; Krešić, Damir ; Kožić, Ivan

Izvornik
Journal of Travel & Tourism Marketing (1054-8408) 32 (2015), S1; S30-S41

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Nautical tourism; maritime yachting; tourist experience; yachting; impact-asymmetry analysis; Croatia

Sažetak
As the first study to explore key drivers of the maritime yachting experience, this study applies principal component analysis (PCA) and impact analysis (IAA) to the context of Croatian nautical tourism. In order to uncover critical factors of the yacht tourism experience, in a first step main experience dimensions are identified using PCA. In a second step, IAA is used on the identified dimensions to explore the possible existence of satisfiers and dissatisfiers—i.e. experience dimensions with a nonlinear impact on the tourist experience. The data used in this article were collected as part of the TOMAS Nautica Yachting study, an institutional survey-based study on attitudes and expenditures of yachtsmen in Croatia. Overall, 2, 171 nautical tourists were interviewed in 25 marinas and eight town ports along the coast and on the islands of Croatia during the 2012 tourism season. The results of this study provide interesting and valuable insight to policy-makers and stakeholders involved in maritime yachting tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA