Naslov
HOW ORGANIZATION OF HOTEL INDUSTRY AFFECTS THE TOURIST DESTINATION POSITIONING – AN EXAMPLE OF ISTRIA TOURIST DESTINATION

Autori
Pavia, Nadia ; Floričić Tamara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Hospitality for a Better World, Digital Proceedings / - Lausanne : Ecole Hoteliere Lausanne, 2012, 587-599

Skup
30th EuroCHRIE Annual Conference

Mjesto i datum
Lausanne, Švicarska, 25.10.2012. - 27.10.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
categorization ; hotel companies ; tourist destination ; image ; master plan

Sažetak
Istria as Croatian tourist region searches its progress and economic growth in carefully planned tourism development. Tourism industry is fighting its way out from "low class - mass tourism" image with implementation of strategic master plans of development. Istria is divided in tourist clusters that create new selective offer and service quality for international market. Istrian hotel companies base their offer on three basic accommodation structures: hotels, camping sites and resorts and aim to reach better quality by repositioning these facilities in tourist destination. This paper is focused on the question how diversity of accommodation mix and its categorization impact destination organization and positioning. Guidelines for tourism development of each cluster in Istria given by Master Plan, present a goal that private and public sector synergistically should aim to reach. Obtained results of research indicate inadequate accommodation mix and poor compatibility with planned cluster strategies. The methods that are used in scientific research that brought indicative results are: mathematical and statistical methods, methods of analysis, synthesis, induction and deduction. Historical method presented the authors current knowledge which led to new insights.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA