Naslov
INNOVATION PROFILES AND POSSIBILITIES OF INVESTMENTS DEVELOPMENT OF CROATIAN FURNITURE INDUSTRY COMPANIES

Autori
Pirc Barčić, Andreja ; Motik, Darko ; Moro, Maja ; Liker, Kristinka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
INVESTMENT TO FORESTS AND FOREST BASED PRODUCTION

Urednik/ci
Jelačić, Denis

Izdavač
WoodEMA, i.a.

Grad
Zagreb

Godina
2014

Raspon stranica
113-122

ISBN
978-953-57822-2-3

Ključne riječi
Innovation, furniture, companies, development

Sažetak
To be successful, a paramount task of a firm is to determine the perceptions, needs and wants of the market in order to create products with superior value. Firms should constantly scan the horizon for new opportunities to satisfy their customers, and be capable of innovating to provide solutions to changing market needs. In many business sectors today, innovation has become very important tool for firm competitiveness and long-term firm success will depend on firms’ abilities to be innovative. Nowadays, when globalization occur new possibilities of technological and business development, Croatian wood industry indicates the needs for changes in the form of application new technologies, new products and new business activities. The aim of this paper is to define profiles of Croatian furniture industry companies regarding innovations.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija

POVEZANOST RADA