Naslov
Aplication of Association Rules Method in Tourism Product Development

Autori
Pejić Bach, Mirjana ; Dumičić, Ksenija ; Marušić, Zrinka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Roceedings of the 10th International Symposium on Operations Research – SOR'09 / Zadnik Stirn, L. ; Žerovnik, J. ; Povh, J. ; Drobne, S. ; Lisec, A. - Nova Gorica : Slovensko društvo informatika, 2009, 565-573

Skup
10th International Symposium on Operational Research in Slovenia

Mjesto i datum
Nova Gorica, Slovenija, 23.09.2009. - 25.09.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
data mining; tourism demand; association rules; sample design

Sažetak
The association rules methods is used in the analysis of the consumer basket, whereby the analysis of the frequency and the importance of specific rules results in the choice of the activity in a tourist centre which attracts the largest number of guests. The association rules method was applied to the data on activities performed by guests who had participated in TOMAS research on attitudes and consumption habits of tourists visiting the Republic of Croatia. A large number of rules were generated in order to enhance the quality of the insight to the guest activities in tourist destinations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA