Naslov
Service Innovation and Market Survival: Creating Business Intelligence Competency Centers to Maximize Competitive Advantage in Banking Groups

Autori
Puščak, Petra ; Turuk, Mladen

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
1st IBESRA Istanbul Conference Abstract Book / Matbaa, Djital - Istanbul : IBESRA Publications, 2014, 27-27

ISBN
978-605-84692-0-4

Skup
1st International Business Economics Social Sciences Research Association (IBESRA) Conference

Mjesto i datum
Istanbul, Turska, 29.12.2014. - 30.12.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business intelligence competency centers ; competitive advantage ; banking group

Sažetak
Recently, many organizations have started to form Business Intelligence Competency Centers – cross-functional teams with specific tasks, roles and responsibilities for promoting and supporting the effective use of business intelligence across the organization in order to achieve sustainable competitive advantage. The most important aspects of overall business intelligence strategy include infrastructure, technology and human capital. Although competency centers in multinational organization face various cultural, political and legal issues that have an impact on international activity, business intelligence knowledge shared throughout the organization contributes to business optimization and enhanced performance. Therefore, the aim of this paper will be to elaborate the importance of creating business intelligence competency centers in multinational bank organizations and to present a model in order to clarify the key milestones in creating successful team capable to deliver unique strategic projects solutions within the banking group.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA