Naslov
Semantic adaptation of anglicisms in Croatian television commercials

Autori
Jarij, Katarina

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, diplomski

Fakultet
Odjel za anglistiku

Mjesto
Zadar

Datum
18.12

Godina
2014

Stranica
55

Mentor
Fabijanić, Ivo

Ključne riječi
lexical borrowings; semantic analysis; adaptation of anglicisms; Croatian TV commercials

Sažetak
This thesis is a research which explores anglicism in Croatian language, particulary in TV commercials on four major Croatian TV channels (HTV1, HTV2, RTL, NOVATV). Data was collected in the period from April to June of 2014, focusing on nouns borrowed from the English language (42 loanwords in total). Besides giving a brief theoretical overview of history of semantic borrowing in Croatia and the definitions of major terms involving lexical borrowing, collected data was analysed and compared with a study by Rudolf Filipović conducted in 1990.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA