Pregled bibliografske jedinice broj: 742398
Crisis management as a response to seasonality: case of restaurant industry in city of Zadar
Crisis management as a response to seasonality: case of restaurant industry in city of Zadar // 6th International Conference: "An Enterprise Odyssey: Corporate governance and public policy - path to sustainable future" / Galetić, Lovorka ; Šimurina, Jurica (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2012. str. 1310-1319 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 742398 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Crisis management as a response to seasonality: case of restaurant industry in city of Zadar
Autori
Zekanović, Korona ; Bakija, Vinko ; Klarin, Tomislav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
6th International Conference: "An Enterprise Odyssey: Corporate governance and public policy - path to sustainable future"
/ Galetić, Lovorka ; Šimurina, Jurica - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2012, 1310-1319
ISBN
978-953-6025-572
Skup
6th International Conference: "An Enterprise Odyssey: Corporate governance and public policy - path to sustainable future"
Mjesto i datum
Šibenik, Hrvatska, 13.06.2012. - 16.06.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
crisis management ; tourism ; seasonality ; restaurant industry
Sažetak
Restaurant industry is faced with different oscillations in tourism demand. One of the major causes of some deviant business activities is certainly seasonality. In short- term, such negative trend means crisis and requires engagement of certain resources and employment of different strategies. Restaurant industry is particularly affected and very sensitive to seasonality where caused changes have significant impact on its business. Restaurant managers are forced to undertake appropriate actions as a response to upcoming situation. Considering possible strategies, they have to balance between ability of influencing on season extension and adjusting business to unavoidable situation, in order to maintain positive cost-benefit results. A survey was conducted on sample of restaurants in city of Zadar (Croatia) and narrower area, where owners and restaurant managers, through the structured questionnaire evaluated importance of usage of necessary measures. Questionnaire has discussed issues of marketing, restaurant maintenance and human resources. The collected data were analyzed by descriptive statistics methods and illustrated as practices managers considered important and useful in struggle to crisis called off-season period. Results were presented as workable solution and recommendations for future research and crisis management.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
